GDPR

    How we comply with the General Data Protection Regulation

    Last updated: 15 december 2024

    MyLittleMilestone takes the protection of personal data seriously. We comply with the General Data Protection Regulation (GDPR) and respect your privacy rights. On this page we explain what rights you have and how to exercise them.

    Your rights

    The GDPR gives you various rights regarding your personal data

    Right of access

    You have the right to know what data we have about you. Request a complete overview via your account settings.

    Right to rectification

    If your data is incorrect, you can adjust it yourself in your profile or ask us to do so.

    Right to erasure

    You can permanently delete your account and all associated data. This is irreversible.

    Right to data portability

    Download all your data in a common format to take to another service.

    Right to restriction

    In certain cases you can request to temporarily restrict the processing of your data.

    Right to object

    You can object to certain processing of your data, such as for marketing purposes.

    What data do we process?

    An overview of the categories of personal data we process

    CategoryDataPurposeLegal basisRetention
    Account dataName, Email address, Password (hashed)Account management and loginContract executionUntil account deletion
    Baby profile dataBaby name, Date of birth, Profile photoApp personalizationContract executionUntil account deletion
    Milestones & photosPhotos, Descriptions, DatesCore app functionalityContract executionUntil account deletion
    Order dataDelivery address, Payment details, Order historyProcessing and delivering ordersContract execution7 years (legal requirement)
    Technical dataIP address, Browser type, Device infoSecurity and performanceLegitimate interest90 days

    Exercise your rights

    Want to exercise one of your GDPR rights? You can perform most actions yourself in your account settings. For other requests, you can contact us.

    We respond within 30 days to requests regarding your GDPR rights. You can also file a complaint with the Data Protection Authority.